To buy links or not?

By Jake Ruston

First off, Directories are mainly used to create backlinks for websites aiming for high rankings on Google, maybe a high Page Rank too. Directories aren’t normally used to create traffic because its mainly only Google and other Search Engines who look through the directory.

Directories have been used for a long time because they are a simple way of getting backlinks. However, with Google trying to reduce the Page Rank of any directories it can find, is it worth submitting to directories?

Recently, a lot of Webmasters owning Directories have seen their directories go straight down to Page Rank 0. This could be because of the number of outgoing links in a directory, it could also be if there is featured links in the directory because as well all know, Google doesn’t like paid links.

When directories go down to Page Rank 0, it means less people want to submit to their directory because the link isn’t as valuable, that is why people could charge quite a lot of money in a Page Rank 7 directory but not in a Page Rank 0 directory. When a Webmaster goes down to Page Rank 0, they know they will make very little money from it.

In my opinion, I think directories are losing popularity when it comes to featured links, because people have worked out that their link could soon be worthless after a few months and it would be a waste of money. They have also worked out that even if there is a Page Rank 7 directory, the page their link will be on will probably be Page Rank 0 anyway.

I think that directories are getting more popular when it comes to free links because everyone is looking for any type of backlinks, and directories are the quickest way.

It means that directory owners are having to find different ways of making income from their directory. This could be using a Pay-Per-Click Program such as Google AdSense, or making even a more unique method of making money.

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Post from: Blogging For Noobs

Link popularity is an important decisive factor for higher page ranking of a website. Link popularity refers to having quality in-bound links to your website. Many SEO services India agencies offer effective solutions to popularize your website by link building methods. Here are a few tips that SEO consultants suggest for improving the links to your website.

- Identify link partners that have the same or related themes as that of your website. This is very important in SEO perspective. If the contents provided in the linked website do not match with yours, the result will be adverse.

- While proposing for a link partnership, suggest a title and description suitable for the link. This is essential because search engines catch the links on the basis of these identifiers.

- Prepare articles and educational materials that promote products or services offered in your website. These articles, which contain links to your website, are then submitted to different directory submission services. There are different categories in the article directories. Make sure that you submit the articles under the appropriate category. Many of these article directories are already ranked higher, so these articles are capable of generating greater traffic to your website.

- Include blogs or news section in your website and write about the latest developments in the industry. Include features about important products and companies related to your service by linking to those companies. They will link back by responding to your entries.

- Tag interesting websites related to your business in social bookmarking sites such as del.cio.us. If people find these sites interesting, they may follow the trail and reach to your website.

- Apart from the above, there are several other ways to improve link popularity of your website. Some of them include submitting your website links to popular directories, government resources, manufacturer’s sites or any relevant sources. Developing association with like-minded businesses is another effective way to rank higher.

Shilpi is associated as Internet Marketing Manager with IDS Logic, an offshore outsourcing India and SEO services India company providing Online Marketing and link building services.

Article Source: http://EzineArticles.com/?expert=Shilpi_C
http://EzineArticles.com/?Tips-and-Tricks-For-Effective-Link-Building&id=2035005

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