Using proper anchor text for link building is very vital for gaining rank in search engines. Anchor text is nothing but the search phrase people use to search anything on web. If you start typing any search phrase in Google then Google starts to show you some suggestions for keywords which also can be helpful. Alternatively you can use freekeywords.wordtracker.com to find good keywords which will actually bring in visitors if you manage to get top ranks. Just type Boston travel and then submit to see how many hits a site gets which is at #1 in Google for the keyword.

This is absolutely meaningless to get top ranks for such keywords which are not searched by any one. Here I want to caution you there are few very competitive search phrases which might take lots of time to get top rank. May be without proper strategy you never get to top 10. So what is the solution? My suggestion is to start with less competitive keywords which get decent traffic. It is always better to start with 10 less competitive keywords rather than 1 very competitive one. Less competitive keywords are easier to hit top 10 and you might get more visitors than just 1 very tough keyword.

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