Search engine is the largest traffic source for most websites. If you have created a new website, it is impossible for your website to obtain high search engine rankings. The reason is because you need to apply search engine optimization to your site so that it can rank high on search engines for selected keywords that you have targeted.

I know that it is always exciting for you to optimize your new site to achieve high search engine rankings as fast as possible. By ranking well on organic listings, you can enjoy lots of free and targeted search engine traffic to your site. You may be tempted to build back links aggressively in the hope of achieving good organic rankings quickly. However, this is not the right way to do it.

Search engine optimization requires you to build back links naturally and steadily. Link building is not a one-time project; it is an on-going process that you need to make it operational if you want to taste success with search engine optimization. And also, you should not build a large number of back links too quickly as this will seem unnatural to search engines and you will not achieve any favorable result by doing so.

So do not go about building hundreds of links in a single day. You may get high rankings initially but soon you will find that these rankings disappear very quickly too. This is because search engines will find out that you are trying to game their systems and will remove any ranking of your site from their organic listings.

What you should do is to build some links in the first couple of weeks. Write 3 articles and submit them to various article directories. If your articles are well written, they will be picked up by other webmasters and this will help build even more back links to your site. Also, you can submit your site to a few social book marking sites like Digg and Reddit.

Then for the next couple of weeks, you can participate in forum discussions. In forums, you can create a signature file where you can place a link back to your site. Every time when you post in a discussion thread, you will gain a back link if the forum allows search engines to index the posts.

One thing that you should not do is to buy links from websites. Search engines like Google will not take into account for any link that is purchased. So spending money on links just for the sake of link building is a complete waste of money. Instead, if you want to buy links, you should focus on sites that have the same target audience as you. Buy links from them to drive more targeted traffic to your site.

So the next time you are building links, you should always remember to build links naturally and gradually. Last but not least, link building is an on-going process. You must do it consistently if you want to achieve success in search engine optimization.

Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing SEO services.

Find out more about OOm SEO services now.

Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.

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Link building is without a doubt the most important part of the SEO process. Your site may be centered around well chosen keywords and top quality content, but without an important number of incoming links with your main keywords as link text it will be difficult to obtain those top search engine rankings.

Let’s make a list with several link building techniques:

1. Article Writing

This is a popular way to both generate targeted traffic and incoming links. Write original articles related to your niche and send them to article directories leaving your links in the resource box. Using the Bum Marketing Method can get the most traffic out of article marketing.

2. Link Exchanges

Finding sites in your niche and requesting link exchanges is another way you can build link popularity. Be polite in your request and try to show the webmaster why it will benefit you both to exchange links. Not only can you build links through this method, you could also make some friends with the same goals that help each other out on a regular basis.

3. Directory Submission

Do a Google search for the terms “general directory” or “your niche directory” and submit your site to as many directories as possible. Each submission can mean one more incoming link.

4. Comment Posting

Find blogs related to yours and make useful comments. Try to add value to the discussion and don’t forget to include your site’s URL. If a reader finds your comment has helped him, he will be more open to visit your site and listen to what you have to say. You can find loyal customers this way.

5. Social Bookmarking

Sites like Digg, Stumbleupon, Technorati etc are very popular social networks where users send news and interesting content. You can send your blog posts or content pages to these networks and they may generate traffic to your sites depending on the quality of your posts and also give you some backlinks.

These are 5 popular and effective ways to build link popularity. While these methods can be time consuming, they work and you should apply them on a regular basis.

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