To buy links or not?

By Jake Ruston

First off, Directories are mainly used to create backlinks for websites aiming for high rankings on Google, maybe a high Page Rank too. Directories aren’t normally used to create traffic because its mainly only Google and other Search Engines who look through the directory.

Directories have been used for a long time because they are a simple way of getting backlinks. However, with Google trying to reduce the Page Rank of any directories it can find, is it worth submitting to directories?

Recently, a lot of Webmasters owning Directories have seen their directories go straight down to Page Rank 0. This could be because of the number of outgoing links in a directory, it could also be if there is featured links in the directory because as well all know, Google doesn’t like paid links.

When directories go down to Page Rank 0, it means less people want to submit to their directory because the link isn’t as valuable, that is why people could charge quite a lot of money in a Page Rank 7 directory but not in a Page Rank 0 directory. When a Webmaster goes down to Page Rank 0, they know they will make very little money from it.

In my opinion, I think directories are losing popularity when it comes to featured links, because people have worked out that their link could soon be worthless after a few months and it would be a waste of money. They have also worked out that even if there is a Page Rank 7 directory, the page their link will be on will probably be Page Rank 0 anyway.

I think that directories are getting more popular when it comes to free links because everyone is looking for any type of backlinks, and directories are the quickest way.

It means that directory owners are having to find different ways of making income from their directory. This could be using a Pay-Per-Click Program such as Google AdSense, or making even a more unique method of making money.

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